Automotive brand
From launch to legitimacy: how MG3 took number 1 and held it for 4 years
Twelve months in market, MG was still earning legitimacy in Australia as a Chinese brand. The MG3 launch was the volume play needed to prove scale. We partnered with ELLE to turn a small car into a style icon: a live-shoot launch event, cocktails and experiential activations, and 100+ influencers converting the moment into social currency.
