SEO & GEO

Media

Brand

Creative

Connected Search. Found, cited and chosen.

Search is changing. Customers are increasingly getting answers directly from AI platforms such as ChatGPT, Gemini, Copilot and Perplexity, often before they visit a website. That changes what it means to be visible.

Ranking highly in Google remains important. But brands also need to be understood, trusted and referenced by the AI platforms generating the answer.

JOY brings SEO (search engine optimisation), AEO (answer engine optimisation) and GEO (generative engine optimisation) together to increase your visibility across traditional and AI search and turn that visibility into growth.

Search is one of the clearest signals of what your customers want, and it touches every part of your marketing. Whether search is the only thing we do for you or one part of a wider engagement, we design it to fit, amplify and strengthen your brand, content and media, whoever delivers them.

Our Approach

Every search engagement follows six connected steps:

Decode demand

We identify what your customers are searching for, asking and discussing across traditional and AI search. This shows us the topics, questions and needs your brand should be visible for.

Establish your current visibility

We measure your visibility across Google and AI search and benchmark you against competitors. We look at rankings, AI mentions and citations, content visibility, competitor presence and the sources shaping answers.

Find the gaps

We identify the technical, content and authority gaps limiting your visibility across traditional and AI search. We look beyond your website to understand how your brand is referenced and validated across publishers, industry sources, reviews, PR, creators and other relevant third parties.

Prioritise the opportunities

We assess opportunities against commercial value, visibility potential, effort and speed to impact. The result is a prioritised roadmap showing what to do first, why it matters and what we expect it to change.

Activate and optimise

We help put the roadmap into action across technical SEO, content, structured data, digital PR, authority building and AI search optimisation. For ongoing engagements, we monitor performance, identify new opportunities and continually refine priorities.

When your brand is found, cited and chosen, growth accelerates. That’s JOY.

Ready to grow?

Let's talk