Prestige consumer goods brand
Pre-eminence in action: premium media, local credibility, global scale
De'Longhi was defending its number 2 position against market leader Nespresso, while KitchenAid, Ninja and Smeg chipped away at share. We built a pre-eminence media strategy to own top-of-mind awareness and preference, uniting the credibility of local coffee experts with a global asset across premium placements, from screens and OOH to social and digital
