Food & beverage industry association brand
Get Drizzling
Olive Oil had a usage problem. Few Australians used it beyond salad dressing. Our ambition to trigger daily use saw us reposition Olive Oil as a flavour enhancer and create a food trend of finishing every dish with a drizzle.
'Get Drizzling' challenged the 'recipe wallpaper' category convention via an influencer-led approach that dramatized food transformations, while encoding in memory through bold visual and sonic branding.
